Total Bleach All purpose Bleach Kit lifts and lightens hair, pulling the natural colour pigments out of your hair quickly and evenly to create a clean blonde. A 30 VOL | 9% developer lifts hair up to 7 levels. Professionally Developed, 100% Vegan and Peta Approved. This kit also contains our Reincarnation Bond Restoring Mask, a nourishing treatment scientifically proven to reduce breakage by 68% for stronger, healthier hair.